Keep in Mind is a lifestyle clothing brand based in Los Angeles and founded by Kimberly Hrezo. Being creative comes naturally for her, as her favorite hobbies include singing, playing piano and painting. Kimberly has dabbled in acting and has a ton of fun creating silly, humorous reels in her spare time. As a wife and mother with a full plate, she believes life is too short not to have some fun and loves to keep things light hearted. She is a licensed cosmetologist who has a love for the transformation that comes along with simply applying a little makeup and getting dressed up.

"I've always enjoyed the 'getting ready' process. The hair, makeup, and the most fun part, the clothing. I felt like more often than not I found that all of the cute tops I saw were cropped and found myself wishing everything had just a few more inches to it."

Keep in Mind blossomed from the idea that every woman deserves to feel confident and sexy. We've taken trending concepts and altered them to fit the needs of women who love to feel incredibly comfortable all the while embracing their femininity and feeling sexy.

At Keep in Mind we are proudly made in Los Angeles and utilize eco-friendly, sustainable practices by using only deadstock fabric or custom made and dyed garments. The eco friendly benefits of using deadstock fabric is that it reduces waste, lowers the industry's carbon footprint and saves natural resources.

K.I.M creates timeless, classic pieces that can be worn time and time again. Each garment is fitted several times before approval to ensure that it meets the highest standard for our customers. We are huge advocates of embracing your femininity and keeping your confidence and comfort in mind always.

Welcome to the family and thanks for stopping by!

XO,

Kimberly